Rather plain, really.
Every revolution only creates itself, by how it defines itself.
And if we gave up on these constrictive, self-serving definitions of revolt, we could have a revolution every day of the week, if we wanted to.
My neighbour William Gibson once cautioned people not to underestimate the bandwidth of a Fed-Ex truck. I caution you now not to underestimate the bandwidth of a video store that lets you rent two DVDs for a week for three bucks, and that’s moving seasons of your favourite shows in as fast as you can scream out their names. Which, I guess: is the same bandwidth a Fed-Ex truck has.
Which is a lot.
Video on demand?
Man, it’s here already. And it’s about trucks.
So refuse your boxes, and deny your ID!
Let video do what it does best: deliver live programming. Like sports. Or legislative proceedings. Let community and public broadcasting channels continue to show stuff no one even knows they want, until they see it. Let TV be for guiding the eye, and inflaming the interest. And then go down and get the rest at the store. Or watch it on YouTube. Stay ahead of the curve. Or behind it. Whatever works. Hey, take back the sight.
Cause great stock market losses. Ruin great fortunes. Go ahead; I give you permission.
These are my words, for so long as the device known as the antenna survives. Hey, and if you’re sick of waiting for the Eighties to arrive, after all this time: they’re here.
So don’t switch phone companies, don’t switch media channels; switch culture delivery systems. Face it, you don’t want a world where you can get any one of a hundred episodes of Friends for ninety-nine cents; because then ten bucks later it’s dinnertime, and then what have you learned since noon? That you can buy five seasons of Friends like a bag of groceries from the store down the street (if that’s what you want) for half the cost of ordering them in like a bunch of greasy pizza slices while you sit in your La-Z-Boy and suck molten American cheese out of a bun?
Hey, what if they brought the world to your doorstep through a fiber-optic cable, but nobody came to answer their knock?
Not that I’m saying it will happen, or even that I want it to happen…
But it could happen. In fact it could happen — or at least start to happen — right now.
And you know…I’d love to see their faces if it did.
There will always be reasonably cheap, reasonably low-key, reasonably high-fidelity, reasonably high-quality culture delivery systems that reward your patronage.
There will always be disgustingly expensive, shitty, fuzzy, sexy culture delivery systems that try to rip you off six ways from Sunday, and don’t give a damn if they do.
And you could actually pick what kind of delivery you want, right now!
Why, it’s just like choosing between potatoes, and potato chips.
It’s really the same thing, really.
Word to the wise. The time to pick a side may be today. Anyway it couldn’t hurt to pick the right one, even if you’re a bit early.